From Geneva to Shanghai

WATCHES AND WONDERS 2021

Opens tomorrow for the biggest watch event ever to take place online!

Watches and Wonders 2021 brings together the leading names in watchmaking worldwide for a phygital experience

(*Physical – Digital Experience)

ULYSEE NARDIN
©THE FINE GUIDE – ATI Images / F.Glz. Geneva 2019

Only hours to go before the curtain comes up on Watches and Wonders with a 2021 edition, starting with a digital format in Geneva, then over to Shanghai for an in-person Salon. For more than ten days, the eyes of the world will be on the creativity and expertise of the most prestigious names in watchmaking.

Getting this horological marathon under way, Watches and Wonders Geneva promises to be particularly intense with 38 participating brands – double last year.

CHOPARD
©THE FINE GUIDE – ATI Images / F.Glz. 2019

Watches and Wonders Geneva 2021 moves forward and innovates with a major industry gathering taking place in two phases in April 2021. A month during which watchmaking worldwide will be held in the spotlight online and offline. Some forty leading brands will be present, April 7-13, on the newly enhanced watchesandwonders.com digital platform. On the agenda: networking, discussions and enhanced interactivity as brands reveal their 2021 new releases. This digital gathering will be followed a few days later, by the Watches and Wonders Shanghai physical Salon, where some 15 exhibiting brands will present their latest timepieces. In other words, a single event that unites the watch industry’s leading names in digital and physical format. A first.

BVLGARI
©THE FINE GUIDE – ATI Images / F.Glz. Geneva 2019

Close to 500 press conferences, over 40 keynotes, a daily live “Morning Show”, six expert-led panels… and a wealth of exceptional creations revealed by the 38 prestigious participating Maisons: Watches and Wonders 2021 opens tomorrow a for a particularly intense edition that will put watchmaking in the spotlight for over ten days. Online and offline, from Geneva to Shanghai, follow this unmissable event live from anywhere in the world. Connect from tomorrow 7:00 CET to the watchesandwonders.com digital platform.

: BVLGARI ©THE FINE GUIDE – ATI Images / F.Glz. Geneva 2019

: BVLGARI ©THE FINE GUIDE – ATI Images/ F.Glz. Geneva 2019

Watches and Wonders Geneva, welcoming the great names in watchmaking.

All the brands that confirmed their presence at the physical Salon, including Cartier, Chanel, Chopard, IWC Schaffhausen, Jaeger-LeCoultre, Hermès, Patek Philippe, Rolex, Tudor and Ulysse Nardin, among others, will be joined by new arrivals, among which are Bvlgari, Carl F. Bucherer, Hublot, Louis Vuitton, TAG Heuer and Zenith. This will be the first time that so many of the most prestigious names in watchmaking have united around this initiative: namely a vast but exclusive online event for retail and media professionals, as well as brands’ VIP customers who are invited to preview the new releases for 2021.

CARTIER
©THE FINE GUIDE – ATI Images / F.Glz. Geneva 2019

To facilitate interaction and enable visitors from around the world to enjoy the full Watches and Wonders experience, the watchesandwonders.com platform – successfully introduced in April 2020 – launches with additional features. More interactive, more functional and focused on services and exchange, this upgraded version is designed to favour synergies, communication and networking. Visitors become actors, not just onlookers, in a robust program that includes multiple opportunities to directly interact with the brands through live chats and streams.

ROLEX
©THE FINE GUIDE – ATI Images / F.Glz. 2019

On the agenda: product launches and major partnership announcements by the brands, online press calls, a live Morning Show, bringing daily analysis of what’s new at the Salon, plus panels and talks led by key industry figures and influential personalities. Curated by the participating brands and by specialists at the Fondation de la Haute Horlogerie, the organizer of the Salon, this wealth of content will run throughout the full seven days in a celebration of the creativity and expertise of watchmaking excellence.

HERMÈS – Paris
©HERMÈS

Watchmaking puts on a “Morning Show”

Going out live every morning from April 8 to 13 at 8:00 CET, the 2021 edition launches with the first “Morning Show” at 7:00 CET on April 7th. Presented by Belle Donati, a primetime news anchor for major European networks, this is where industry experts and other prestigious guests will be giving their informed insight. Analyses, summaries, product presentations, trend focuses, CEO interviews, expert views, panel discussions, highlights of the day and everything you need to know about watchmaking will be shared, live, each morning… not forgetting the “Minute LAB”, spotlight on the latest technology and innovations from the participating brands. No stone will be left unturned during these seven 40-minute shows, presented in English and simultaneously translated into simplified Chinese. The public will be able to watch the “Morning Show” live on the watchesandwonders.com platform or catch up on the Watches and Wonders YouTube channel and social media.

HERMÈS – Paris
©THE FINE GUIDE – ATI Images / F.Glz. Geneva 2019

Another highlight of the event will be the 42 launches and other “breaking news” from the 38 participating brands. Expect some major announcements, new watch presentations and exclusive product reveals, all on the new watchesandwonders.com platform.

PANERAI
©THE FINE GUIDE – ATI Images / F.Glz. Geneva 2019

A platform for debate and discussion

And there is more: watchesandwonders.com is also a place for ideas and debate. Every day, from April 8 to 13 at 12:15 CET, influencers, brand leaders and watchmaking experts will discuss the perspectives and challenges that lie ahead for the industry.: How can watchmaking contribute to overcome resources scarcity and generate a positive impact? What will be the lasting consequences of the global pandemic? What role should technology and new materials play? What impact can blockchain have on watchmaking? All these subjects will be covered in six 40-minute discussions, streamed live on the platform, then available on replay for the public.

A. LANGE & SÖHNE
©THE FINE GUIDE – ATI Images / F.Glz. Geneva 2019

A gathering of the leading players in watchmaking worldwide, Watches and Wonders is set to become the standout event for 2021. Join watch enthusiasts around the world on watchesandwonders.com from 7:00 CET tomorrow and be part of this digital experience, before moving on to China, starting April 14!

Watches and Wonders Shanghai, the physical fair returns

Carrying on the momentum from the Watches and Wonders Geneva digital Salon will be an exclusive event, held in Shanghai. Coming after the successful inaugural edition of Watches and Wonders Shanghai in September 2020, and observing full health and safety measures, the West Bund Art Center will welcome some 15 brands for its second edition, including new arrivals such as Chopard, Rolex, Tudor and Ulysse Nardin.

ULYSEE NARDIN
©THE FINE GUIDE – ATI Images / F.Glz. Geneva 2020

The event will be open by invitation only to media, retailers and watch enthusiasts who will be first to see, in the metal, the new releases unveiled just days before on the watchesandwonders.com platform. They can look forward to a rich and varied program that emphasizes the art and culture of watchmaking. Workbench demonstrations, talks and discussions, interactive experiences and decoding of the latest technological innovations from the exhibiting brands inside the LAB will surround visitors with the wonders of watchmaking excellence. This unique date in the calendar further anchors Watches and Wonders in the dynamic Chinese market and confirms its position as a must-see event for the watch community in Asia.

For 2022, the leading names in the watch industry are looking forward to gathering, in person, at the next Watches and Wonders Geneva, which will be the biggest watch Salon ever held in Geneva. This already highly anticipated event will take place in spring 2022 at Palexpo.

Until then, Watches and Wonders looks forward to welcoming you from April 7 to 13, 2021 for the first chapter of this exciting momentum of fine watchmaking. Stay connected! #watchesandwonders2021.

*While uncertainty surrounding the evolution of the COVID-19 pandemic has prompted the Watches and Wonders Geneva Exhibitor Committee to rethink the format of the Salon, scheduled April 7-13, 2021, the need remains for a large-scale event that brings watchmaking’s professionals and principal stakeholders together in a single location, both to ensure business continuity and to connect brands, retailers and international media. In the face of an uncertain health situation, Watches and Wonders shows its agility and is initiating a powerful momentum that will take place both online and offline.

A gathering of the leading players in watchmaking worldwide, Watches and Wonders is set to become the standout event for 2021. Join watch enthusiasts around the world on watchesandwonders.com from 7:00 CET tomorrow and be part of this digital experience, before moving on to China, starting April 14!

CHOPARD
THE FINE GUIDE – ATI Images / F.Glz. 2019

BRANDS ON THE WATCHESANDWONDERS.COM DIGITAL PLATFORM

PARTICIPATING BRANDS

BRANDS EXHIBITING AT WATCHES AND WONDERS SHANGHAI

EXHIBITING BRANDS

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