VINITALY SPECIAL EDITION 2021

THREE DAYS OF BUSINESS TO RELAUNCH THE SECTOR.

INCOMING ATTENDANCE PROMOTED IN COLLABORATION WITH ICE TRADE AGENCY AND THE MINISTRY OF FOREIGN AFFAIRS

FOCUS EVENTS ALSO INCLUDE THE ITALIAN MARKET WITH FIPE AND VINARIUS.

DEBUT FOR MIXOLOGY.

With its smart and standardised layout, Vinitaly Special Edition focuses entirely on business. Operators from 35 countries are expected to attend the event in Verona, alongside Italian professionals in out-of-home, tourism and large-scale retail sectors. The show area will host more than 400 companies representing Italian production in its entirety. A figure in keeping with the target set for this event and its extraordinary timing, as the last Italian stage in the run-up to the 54^th Vinitaly in 2022.

The Special Edition of Vinitaly, 17–19 October at Veronafiere, is entirely dedicated to the wine market. The event has an exclusively business–oriented format, with content and events for professional Italian and international operators in production, sales, distribution and communication areas of the wine sector.

Inasmuch, this is a “special” edition for organizing agendas in readiness for 2022 and stimulating recovery in the sector thanks not the least to strategic incoming activity implemented with the Ice Trade Agency and the Ministry of Foreign Affairs, alongside Veronafiere’s own international network, to select buyers from France and Germany specializing in organic products.

In addition to Vinitaly b2b meetings with operators from the main outlet countries and large–scale retailers, the special edition also includes meetings organized in collaboration with Fipe Confcommercio and Vinarius, the association of Italian wine stores.

New items include the Mixology demo and workshop area and the Vinitaly Buyers Club, with innovative services and discounts for members of the community.

All the more, the event attended in person in total safety in the Verona Exhibition Centre is joined by Vinitaly Plus, the platform in 10 languages always on–line allowing consultation of fact files detailing wines, companies and events, as well as direct chat with producers. It is also possible to make appointments and take part in the Special Edition’s on–line events and master classes. The digital tools provided by Vinitaly Plus include the related app essential for scanning entrance tickets but also useful for swapping information in contactless mode and via QR codes. Lastly, the geo–referential functions of the Vinitaly Plus app will help visitors find their way around the stands, as well as checking crowding levels in exhibition areas.

The Vinitaly Special Edition also hosts tastings, starting with Tasting Ex… Press conducted by the international trade press and an area dedicated to organic wines with a daily calendar of three tastings.

The programme is completed by the content and analysis of the wine2wine Business Forum (18–19 October): the format developed by Veronafiere–Vinitaly for training, information and networking of wine companies.

Training and networking, are the core aspects on the programne of the Wine2Wine business forum: one hundred international speakers, 17 theme areas, more than 1500 operators and managers and 70 speed meetings (30 minutes) discussing the top current issues for companies and the wine community.

There are also Special Editions for Enolitech and Sol&Agrifood.– again 17–19 October – the trade shows that traditionally flank the international wine and spirits exhibition.

An exceptional calendar for Enolitech, the event scheduled in conjunction with Vinitaly dedicated to technologies for wine, oil and beer production, not to mention Sol&Agrifood attended by quality agro-food exhibitors.

THE FINE GUIDE